• Specificaties
    Auteurs

    ,

    ISBN

    9789462583221

    Aantal pagina's

    288

    Formaat

    23 x 28 cm

    Uitvoering

    Gebonden

    Illustraties

    Circa 250 afbeeldingen in kleur en zwart-wit

    Jaar

    2019

    Taal

    Engels

    Bijzonderheden

    In samenwerking met KLM en Universiteit Utrecht

  • Klik hier voor de Nederlandse editie

    The book, which offers an analysis of KLM’s many ups and downs, is richly illustrated with photos, aviation-related memorabilia and objects that tell a story. This is the official centenary publication for aviation aficionados and everyone else who harbours warm feelings for KLM Royal Dutch Airlines.

    KLM is the world’s oldest airline still operating under its original name. Today, with a workforce of 30,000 people, KLM transports 30 million passengers a year. In 2019 marks its 100th anniversary. This is a unique milestone in aviation history. But how exactly did the national pride of the Netherlands manage to survive for ten decades? This question and many more are answered in five themed chapters, in which text and images transport readers through 100 years of KLM history.

    What began with a single route, developed into a global network, but how exactly was this developed? How does a company take on its rivals in an unpredictable economic environment? And how do you keep convincing people to fly KLM? Over the past 100 years, KLM evolved into a dynamic multinational; a major player in the global air transport industry.

    Bram Bouwens is a researcher and socio-economic historian at the University of Utrecht. Frido Ogier studied Dutch language and literature and is a senior editor at KLM.


Specificaties
Auteurs

,

ISBN

9789462583221

Aantal pagina's

288

Formaat

23 x 28 cm

Uitvoering

Gebonden

Illustraties

Circa 250 afbeeldingen in kleur en zwart-wit

Jaar

2019

Taal

Engels

Bijzonderheden

In samenwerking met KLM en Universiteit Utrecht


In het kort

Klik hier voor de Nederlandse editie

The book, which offers an analysis of KLM’s many ups and downs, is richly illustrated with photos, aviation-related memorabilia and objects that tell a story. This is the official centenary publication for aviation aficionados and everyone else who harbours warm feelings for KLM Royal Dutch Airlines.


Over de auteur

Bram Bouwens is a researcher and socio-economic historian at the University of Utrecht. Frido Ogier studied Dutch language and literature and is a senior editor at KLM.


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